Brand Identity & Strategy

Craft a cohesive visual identity that builds recognition, tells your story, and inspires trust at every touchpoint.

Define the vision behind your brand. From positioning and messaging to content direction and campaign concepts, we shape the creative decisions that guide your growth.

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PACKAGES & RATES

  • For fresh ideas ready to take shape.

    • Brand discovery session

    • Logo design (primary + secondary)

    • Color palette & typography guide

    • Mini brand kit (social + email headers)

    • Starting at $250

  • For growing brands who want more visibility.

    • Complete brand identity system

    • Packaging or collateral design (choose 2)

    • Social templates for Instagram/LinkedIn

    • Brand style guide

    • Starting from $500

  • For established brands looking for a cohesive world.

    • Advanced brand strategy workshop

    • Full brand identity suite

    • Packaging, digital, and print assets

    • Photography add-on (product or lifestyle shoot)

    • Comprehensive brand guidelines

    • Starting at $800

    • Tailored solutions (brand identity development, packaging design, brand strategy consulting, or digital assets)

    • Pricing based on project scope

What I do

Strong branding is more than visuals, it’s clarity, connection, and craft. That’s what turns businesses into brands people trust and remember.

Brand Identity & Strategy

From logos to full brand systems, we create the visual language that makes your business recognizable and memorable.

Every identity starts with strategy. Uncovering your values, voice, and audience so the end result doesn’t just look good, it feels right.

Design System & Guidelines

Consistency builds trust.

We craft design systems with clear rules for color, typography, imagery, and application, ensuring your brand shows up seamlessly across every touchpoint.

Creative Storytelling

Beyond design, we shape how your story is told - through visuals, messaging, and experiences that resonate.

Whether it’s digital, print, or social, we make sure your audience not only sees your brand, but connects with it.

Let’s Work Together

Your brand is more than a logo — it’s the heart of your story.

Tell us about your vision, your goals, and what matters most so we can design an identity that feels unmistakably yours.

Shaping Stories into Brands

View client work below.

A green circle featuring the word "LOVE" in white letters, with the outline of the state of Minnesota inside the letter "O".

Visit the MN Vote Yes Permanent School Fund Campaign at https://voteyesmnstudents.org/

A classroom with students raising their hands, with a teacher or speaker in front of chalkboards. The website header features a logo of a child reaching toward apple branches over a map of Minnesota, and the text encourages voting yes for increased funding for Minnesota public schools.
A purple silhouette of a child reaching up towards a branch with apples inside an outline of the state of Minnesota, with the words "VOTE YES MN STUDENTS" beneath.
A classroom scene with students raising their hands, with overlay text saying 'VOTE YES FOR MN STUDENTS' and a logo combining an apple and the word 'VOTE YES' with the shape of Minnesota in the center.

Vote YES for MN Students

Vote YES for MN Students needed a brand that could carry a complex ballot measure (updating Minnesota's Permanent School Fund) into something clear, trustworthy, and easy to rally behind, across teachers, parents, and community leaders statewide.

I developed the campaign's logo and visual identity, built to feel civic-minded and approachable rather than political or bureaucratic, and supported the site design so the brand carried through consistently from the homepage to the FAQs to the fact sheet. The result is a cohesive, credible presence that makes a dense policy issue feel simple: fill it in, vote YES.

Black dog lying on floor with a colorful blanket, indoors.
Black and white image of a carved wooden totem with human faces and figures, part of an art exhibit at the University of St. Thomas.

Visit the American Museum of Asmat Art at theamaa.org

American Museum of Asmat Art

AMAA wanted to strengthen its role as a leading teaching collection while deepening public understanding of Asmat art and culture, in alignment with the University of St. Thomas. The challenge was building a marketing and brand strategy that bridged its academic roots with broader community engagement, without losing the credibility that made it valuable to scholars.

I studied how other Minnesota museums approached outreach, clarified how AMAA's identity could align with, yet stand distinct from, the university, and mapped content strategies for both academic and public audiences. The result is a roadmap that positions AMAA as both a scholarly resource and a cultural connector, ready to reach students, researchers, and the broader Twin Cities community.

Logo for GROW studio and gardens with the tagline "Root. Blossom. Bloom.".
Website homepage for Grow Studio & Gardens featuring a close-up of a white flower in a vase, with navigation menu options including Home, Events, FAQs, Shop, and Contact, and a black 'Book Event' button at the top right.

Visit Grow Studio Gardens at growstudiogardens.com.

GROW Studio & Gardens

Grow Studio & Gardens needed a digital presence that felt as intentional and nurturing as the physical space itself, giving visitors an easy way to explore offerings, book workshops, and connect with the studio's story.

I drew inspiration from natural textures, garden palettes, and the balance between structure and organic growth, using earthy yet modern typography and clean layouts that let imagery breathe. I built a scalable Squarespace system with event scheduling and e-commerce, so the studio can manage workshops, products, and future growth on its own.

Text reading 'matcha mamá' in blue font.
Packaging of Matcha Mama matcha cake mix with a graphic of a slice of green cake with white filling, a sunny sky, clouds, and a woman with green hair smiling.
Close-up illustration of a green and beige box with the words "matcha mamá" written on it.
Illustration of a woman with green hair and closed eyes, accompanied by a brown circle and the words "matcha mamá" in a cream-colored cloud.

Matcha Mamá

Matcha Mamá started with an idea from founder Rachael B: bring the earthy joy of matcha to everyday bakers and sippers, inspired by her trip to Japan and her love of baking. The brand needed to feel as creative and inviting as the recipes themselves.

I drew from vintage food packaging, sun-soaked color palettes, and the ritual of slowing down with a warm drink, blending hand-drawn illustration with bold graphic shapes and pairing a clean sans-serif with a more expressive accent. The result is a warm, playful visual system across cookie and drink mix packaging, grounded in both cultural inspiration and everyday joy.

Silhouette of a person jumping in front of a large full moon against a dark night sky.
Website homepage for Jamie Nicole Photography featuring a header with logo and navigation menu, a large background image of water with sunlight, and a welcome message explaining the photographer's background and services.

Jamie Nicole Photography

Jamie Nicole Photography was inspired by Jamie's artistry and her desire to launch a business that felt as polished as her work.

I created a brand identity that was both professional and personal, then designed a custom Squarespace site with clean galleries, detailed packages, and simple booking tools. The result is a cohesive brand and online presence that reflects Jamie's unique style, making it easy for clients to discover, connect, and book with her.