BRAND DESIGN

AMERICAN MUSEUM OF ASMAT ART

MISSION The American Museum of Asmat Art at St. Thomas engages students and the global community through preserving, exhibiting, and interpreting the art of Asmat people, in order to expand human understanding and promote intercultural awareness.

The objective of the American Museum of Asmat Art is to comprehend the museum's identity, creating the foundation of a strategic plan.

  • The American Museum of Asmat Art is dedicated to expanding human understanding an promoting intercultural awareness through the preservation and exhibition of Asmat art from southwestern New Guinea.

    1. Identify Goals - What do we want to accomplish with a Marketing Strategy?

    2. Identify Competitors - What are similar museums in the Minnesota area doing for Marketing ?

    3. Branding - How does the AMAA want to brand along with the University of St. Thomas?

    4. Content - What kind of content do we want to produce and who are we producing it for?

  • Phase 1: Research and Assessment

    Phase 2: Strategy Developement of Social Media

    Phase 3: Website Development

    Phase 4: Audience Development

BRANDING ELEMENTS

LOGOS

PRIMARY FONT

SECONDARY FONT

WEBSITE DEVELOPMENT

Phase 1: Discovery | Phase 2: Wireframe | Phase 3: Production | Phase 4: Finalize & Optimize

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AUDIENCE ENGAGEMENT

Includes the execution of audience engagement: Opportunity for unique thought and to engage a new audience in a new and interactive way.

The AMAA held an event from February 10th to 15th, during which people could pick up a heart and place it near their favorite piece of art to celebrate the month of love.

There were over 60 participants who were able to increase awareness of the museum.

The World Water Day tabling event promoted the significance of World Water Day and its connection to the current exhibit, "Water in Asmat: Power and Presence."

In the gallery, students had the opportunity to respond to a variety of questions and share their thoughts. There were over 75 notes exchanged in the gallery.

LOOKING FORWARD

Next Steps

  • Continue to optimize the website using SEO tools on Squarespace

  • Develop a structured template for all social media platforms

  • Develop our Facebook page

  • Drive awareness of the museum to students, faculty & the community

  • Create content for our social media using Canva

  • AMAA Teach & Educate about Asmat Culture

Visit the American Museum of Asmat Art

www.theamaa.org

2115 Summit Ave, St Paul, MN 55105

Location
The AMAA is on the second floor of the Anderson Student Center at the University of St. Thomas.

Parking
Street parking is available in non-permit areas along Cretin Avenue and Summit Avenue. Guests are also welcome to park in the Anderson Parking Facility and the Morrison Parking Ramp.